Digital Marketing
950,00 TL
Kategori
Yayınevi
Barkod
9781292400969
Yazar
Chaffey, Dave; Chadwick, Fiona Ellis
Yayın Dili
İngilizce
Yayın Yılı
2022
Sayfa Sayısı
534
Edisyon
8
Kapak Tipi
Karton Kapak
Piyasa Fiyatı
950,00 TL
Expand your knowledge in Digital Marketing and learn from the success stories of some of the biggest brands.
Digital Marketing, 8th edition is the most comprehensive guide in the field, providing you with the latest strategies, techniques, and online trends.
This updated edition will help you learn more about the success factors in digital marketing, with case studies from cutting-edge companies linking marketing theory with practice.
The range of questions, exercises, and self-assessments will help you develop key skills you will later need in the workplace, making this textbook a must-have guide for students.
Contents:
Preface
About the authors
Acknowledgements
Part 1: Digital marketing fundamentals
1.Introducing digital marketing
2.Online marketplace analysis: micro-environment
3.The digital macro-environment
Part 2: Digital marketing strategy development
4.Digital marketing strategy
5.Digital branding and the marketing mix
6.Data-driven relationship marketing using digital platforms
Part 3: Digital marketing: implementation and practice
7.Delivering the digital customer experience
8.Campaign planning for digital media
9.Marketing communications using digital media channels
10.Evaluation and improvement of digital channel performance
Glossary
Index
Credits
Digital Marketing, 8th edition is the most comprehensive guide in the field, providing you with the latest strategies, techniques, and online trends.
This updated edition will help you learn more about the success factors in digital marketing, with case studies from cutting-edge companies linking marketing theory with practice.
The range of questions, exercises, and self-assessments will help you develop key skills you will later need in the workplace, making this textbook a must-have guide for students.
Contents:
Preface
About the authors
Acknowledgements
Part 1: Digital marketing fundamentals
1.Introducing digital marketing
2.Online marketplace analysis: micro-environment
3.The digital macro-environment
Part 2: Digital marketing strategy development
4.Digital marketing strategy
5.Digital branding and the marketing mix
6.Data-driven relationship marketing using digital platforms
Part 3: Digital marketing: implementation and practice
7.Delivering the digital customer experience
8.Campaign planning for digital media
9.Marketing communications using digital media channels
10.Evaluation and improvement of digital channel performance
Glossary
Index
Credits
Bu ürüne ilk yorumu siz yapın!