Management Communication: A Case-Analysis Approach: International Edition
500,00 TL
Kategori
Yayınevi
Barkod
9780135096376
Yazar
O'Rourke, James S.
Yayın Dili
İngilizce
Yayın Yılı
2009
Sayfa Sayısı
448
Edisyon
4
Kapak Tipi
Karton Kapak
Piyasa Fiyatı
500,00 TL
For managerial communication courses.
Strategic communication methods that support the development of ethical and effective managers at all levels of business.
For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.
Strategic communication methods that support the development of ethical and effective managers at all levels of business.
For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.
In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.
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