Marketing: Real People, Real Choices: International Edition
500,00 TL
Kategori
Yayınevi
Barkod
9780137142538
Yazar
Solomon, Michael R. ; Marshall, Greg W. ; Stuart, Elnora W.
Yayın Dili
İngilizce
Yayın Yılı
2008
Sayfa Sayısı
640
Edisyon
6
Kapak Tipi
Karton Kapak
Piyasa Fiyatı
500,00 TL
For undergraduate Principles of Marketing courses.
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
The new edition is updated to reflect new marketing strategies companies are using to reach today's increasingly savvy consumers.
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