Strategies for E-Business

Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

 

 Foreword Preface About the authors Acknowledgments PART I INTRODUCTION 1. Key terminology and evolution of e-business PART II THE E-BUSINESS STRATEGY FRAMEWORK 2. Overview of the e-business strategy framework 3. External analysis: the impact of the Internet on the macro-environment and on the industry structure of e-business companies 4. Internal analysis: e-business competencies as sources of strengths and weaknesses 5. Strategy options in e-business markets 6. Sustaining a competitive advantage over time 7. Exploiting opportunities of new market spaces in e-business 8. Creating and capturing value through e-business strategies: the value-process framework 9. Choosing the appropriate strategy for the internal organisation of e-business activities 10. Choosing the appropriate strategy for interaction with suppliers 11. Choosing the appropriate e-business strategy for interacting with users 12. Moving from wired e-commerce to mobile e-commerce PART III A ROADMAP FOR E-BUSINESS STRATEGY IMPLEMENTATION 13. A roadmap for e-business strategy implementation PART IV CASE STUDIES 14. Building e-business competence through concepts and cases A guide to the main focus of the case studies Synopses of case studies Cases 1. From A(pples) to Z(oom lenses): Extending the boundaries of multichannel retailing at Tesco.com 2. From e-banking to e-business at Nordea (Scandinavia): The world's biggest clicks-and-mortar bank 3. ING DIRECT: Rebel in the banking industry 4. Ducati (Italy) vs. Harley-Davidson (USA): Innovating business processes and managing value networks 5. Otis Elevator: Accelerating business transformation with IT 6. Business-to-business electronic commerce: Mondus.com - an e-marketplace for small and medium-sized enterprises 7. Covisint (A): The evolution of a B2B marketplace 8. IBX (Northern Europe): Expanding B2B ePurchasing from indirect to direct goods and services 9. eBay customer support outsourcing 10. The exploration and production enterprise portal of the Royal Dutch/Shell Group 11. e-Government in Estonia: Establishing the world's leading infromation society 12. Online file-sharing: The music industry's paradigm shift 13. openBC vs. StayFriends: Germany's biggest Internet-based social networking sites 14. Spreadshirt: Mass customizaton on the Internet 15. Second Life: Mercedes-Benz enters the Metaverse 16. Mobile phone meets digital music at Sony BMG 17. NTT DoCoMo (Japan): Moving from a mobile phone operator to a lifestyle service provider 18. YOC AG: Integrating the mobile phone into the marketing mix 19. Paybox.net (Germany): A mobile payment service. Index