Business Intelligence: A Managerial Approach

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

Contents:

Chapter 1 An Overview of Business Intelligence, Analytics, and Data Science Chapter 2 Descriptive Analytics I: Nature of Data, Statistical Modeling, and Visualization Chapter 3 Descriptive Analytics II: Business Intelligence and Data Warehousing Chapter 4 Predictive Analytics I: Data Mining Process, Methods, and Algorithms Chapter 5 Predictive Analytics II: Text, Web, and Social Media Chapter 6 Prescriptive Analytics: Optimization and Simulation Chapter 7 Big Data Concepts and Tools Chapter 8 Future Trends, Privacy and Managerial Considerations in Analytics