Business Research Methods

 Christina Quinlan joins William Zikmund, Barry Babin, Jon Carr and Mitch Griffin in this new first edition of Business Research Methods, which combines the qualitative and holistic approaches found in Christina Quinlan's texts with the quantitative and advanced methods of William Zikmund's. This is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks. 

PART 1: INTRODUCTION 1. Introducing Business Research 2. Developing Research Skills 3. Research Ethics 4. Understanding Research Philosophy 5. The Role of Theory PART 2: BEGINNING THE RESEARCH PROCESS 6. The Literature Review 7. Quantitative and Qualitative Research 8. Mixed Methods 9. Research Methodology and Design 10. Understanding Populations and Sampling 11. Writing the Research Proposal PART 3: DATA GATHERING 12. Fieldwork 13. Using Secondary Data and Archival Sources 14. Using Observation 15. Using Interviews and Focus Groups 16. Using Questionnaires and Scales 17. Other Data Gathering Methods PART 4: DEALING WITH DATA 18. Managing Data and Introducing Data Analysis 19. Analysing Qualitative Data 20. Analysing Quantitative Data 21. Drawing Conclusions and Making Recommendations