Cases in Strategic Management

Strickland and Thompson "Cases in Strategic Management" is the softcover collection of cases component of this market leading strategic management package. The cases have always been a strong selling point. Over the years, this author team has developed a great network of case authors and is able to select from the cream of the crop. And, having taught the course themselves for many years, they are very experienced in selecting the types of cases that will spark student interest and generate lively classroom discussions. Many of the cases reflect high profile companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features an exciting collection of dot.com/New Economy companies such as America Online, WingspanBank.com, drkoop.com, Intel, EBay, CDNow, Dell, and Competition in the Electronic Brokerage industry. Cases are further selected to highlight other critical types of business and trends, such as non-U.S. companies, globalization, cross-cultural situations, relatively small, entrepreneurial firms, non-profit organizations, and more. 

 

Appendix: A Guide to Case Analysis Cases 1. America Online 2. Daimler Chrysler Merger (A) 3. Daimler Chrysler Merger (B) 4. Guiseppe's Original Sausage Co. 5. The Chinese Fireworks Industry 6. Competition in the Automobile Retailing Industry 7. Dell Computer Corp in 2000 8. Peapod and the Online Grocery Industry 9. Cannondale and the Mountain Bike Industry 10. Competition in the Retail Brokerage Industry 11. EBay 12. CDNow 13. Calloway Golf Co. 14. Drkoop.com 15. WingspanBank.com 16. Ben & Jerry's in Japan 17. Vina San Pedro 18. Campbell Soup Company 19. The Black and Decker Corp. 20. Robin Hood 21. Replacements, Ltd. 22. The Kimpton Hotel & Restaurant Group 23. Brithinee Electric 24. The Rococco New York Hotel 25. Developing a Global Mindset at Johnson & Johnson 26. Motorola: Ethical Challenges in a Multicultural Environment 27. Levi Strauss & Co. Co.