Cases to Accompany Contemporary Strategy Analysis

This popular casebook which illustrates the key strategic management concepts and frameworks is now available in a new and updated edition. This title: now includes new case studies on Manchester United, Raisio and the Launch of Benecol Margarine, American Apparel and Outback Steakhouse as well as updated and more condensed versions of cases included in the previous edition; demonstrates current business theory using real business situations, focusing on well-known companies from North America, Europe and Asia; and, can be used to accompany the textbook Contemporary Strategy Analysis or as a stand-alone text.

Preface.Acknowledgments.1. Madonna.2. Laura Ashley Holdings plc: The Battle for Survival.3. The US Airline Industry in 2007.4. Ford and the World Automobile Industry in 2007.5. Wal-Mart Stores Inc., 2007.6. Manchester United: The Glazer Takeover.7. Eastman Kodak: Meeting the Digital Challenge.8. Organizational Restructuring within the Royal Dutch Shell Group.9. Harley-Davidson, Inc., January 2007.10. Raisio Group and the Benecol Launch.11. Rivalry in Video Games.12. Eni SpA: Building an International Energy Major.13. Birds Eye and the UK Frozen Food Industry.14. Outback Steakhouse: Going International.15. Euro Disney: From Dream to Nightmare.16. Richard Branson and the Virgin Group of Companies in 2007.17. Jack Welch and the General Electric Management System.18. Jeff Immelt at General Electric, 2001-2006.19. AES Corporation: Rewriting the Rules of Management