Creative Shopkeeper
1.308,79 TL
Kategori
Yayınevi
Barkod
9780500519615
Yazar
Johnstone, Lucy
Yayın Dili
İngilizce
Yayın Yılı
2017
Sayfa Sayısı
288
Kapak Tipi
Sert Kapak
Piyasa Fiyatı
29,95 GBP
Despite many predictions that the internet and e-commerce would kill the high street, independent retail is far from dead. While big-chain high-street retailers have suffered through lack of originality and crippling overheads, new independent retailers are rapidly growing in number and rejuvenating neighbourhoods across the world. Flexible, energizing pop-up shops are becoming an increasingly popular and effective strategy not only for new businesses but also now for established brands. To catch the attention of busy customers passing by and build an engaging shopping environment that stands out from the competition, the savvy shopkeeper needs to get creative - and it needn't cost the earth.
This timely book features beautiful independent retail spaces from around the world. It is a much-needed sourcebook for the new breed of shopkeepers who aspire to make their presence felt on our streets and who need ideas, tips and inspiration to help them create a stand-out shop. Organized by themes, the book presents a dazzling spectrum of case studies and highly imaginative solutions for this increasingly popular area of design.
Review: 'Whether you are working in retail, interested in design or simply enjoy discovering new shops wherever you go, this book is a great addition to your bookshelf' - 91
'If you enjoy discovering unique and diverse shops then this is definitely the book for you' - Retirement Today
Props & Icons * Navigation & Choice * Journey & Discovery * Craft & Process * Edit & Abundance * Staging & Scenery * Highlights & Lowlights * Glimpses & Visions * Gestures & Details * Digital & Graphic * Directory
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