Entrepreneurship
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics.
The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of todays entrepreneurial challenges. From Bob Hisrichs expertise in global entrepreneurship to Mike Peters background as a both a real-life entrepreneur and academic to Dean Shepherds current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.Includes Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
1 The Entrepreneurial Mind-Set
2 Corporate Entrepreneurship
3 Generating and exploring new entries
PART 2 FROM IDEA TOTHE OPPORTUNITY
4 Creativity and the Business Idea
5 Identifying and Analyzing Domestic and International Opportunities
6 Protecting the Idea and Other Legal Issues for the Entrepreneur
PART 3 FROM THEOPPORTUNITY TO THE BUSINESS PLAN
7 The Business Plan: Creating and Starting the Venture
8 The Marketing Plan
9 The Organizational Plan
10 The Financial Plan
PART 4 FROM THEBUSINESS PLAN TO FUNDING THE VENTURE
11 Sources of Capital
12 Informal Risk Capital, Venture Capital, and Going Public
PART 5 FROM FUNDINGTHE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE
13 Strategies for growth and managing implications of growth
14 Accessing resources for growth from external sources
15 Succession Planning and Strategies for Harvesting and Endingthe Venture
PART 6 CASES
CASE 1 TURNER TEST PREP CO.
CASE 2 JIM BOOTHE, THE INVENTOR
CASE 3 A. MONROE LOCK AND SECURITY SYSTEMS
CASE 4 BEIJING SAMMIES
CASE 5 INTELLIGENT LEISURE SOLUTIONS
CASE 6 THE BEACH CARRIER
CASE 7 GORUMET TO GO
CASE 8 THE GRILL KLEEN CORPORATION
CASE 9 MASI TECHNOLOGY
CASE 10 NEOMED TECHNOLOGIES
CASE 11 MAYU LLC
CASE 12 NATURE BROS LTD.
CASE 13 AMY'S BREAD
CASE 14 SUPPLY DYNAMICS
CASE 15 DATAVANTAGE CORPORATION
CASE 16 TIRE VALET: A MOBILE TIRE COMPANY