Global Business Today

Charles Hill's "Global Business Today", has become an established text in the International Business market for several key reasons: it is comprehensive and up-to-date, it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, it maintains a tight, integrated flow between chapters, it focuses on managerial implications, it makes important theories accessible and interesting to students, and it incorporates ancillary resources that enliven the text and make it easier to teach. The success of the first six editions of "Global Business Today" has been based in part upon the incorporation of leading edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT - so much so that the writing has become Charles Hill's trademark. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader. 

 

Part One Globalization Chapter 1 Globalization Part Two Country Differences Chapter 2 National Differences in Political Economy Chapter 3 National Differences in Culture Chapter 4 Ethics in International Business Part Three Cross-Border Trade and Investment Chapter 5 International Trade Theory Appendix A: International Trade and the Balance of Payments Chapter 6 The Political Economy of International Trade Chapter 7 Foreign Direct Investment Chapter 8 Regional Economic Integration Part Four Global Money System Chapter 9 The Foreign Exchange Market Chapter 10 The International Monetary System Part Five Competing in a Global Marketplace Chapter 11 The Strategy of International Business Chapter 12 Entering Foreign Markets Chapter 13 Exporting, Importing, and Countertrade Chapter 14 Global Production, Outsourcing, and Logistics Chapter 15 Global Marketing and R & D Chapter 16 Global Human Resource Management