Imperial Wine: How the British Empire Made Wine's New World
1.222,72 TL
Kategori
Yayınevi
Barkod
9780520343689
Yazar
Lefebvre, Jennifer Regan
Yayın Dili
İngilizce
Yayın Yılı
2022
Sayfa Sayısı
342
Kapak Tipi
Sert Kapak
Piyasa Fiyatı
34,95 USD
A fascinating and approachable deep dive into the colonial roots of the global wine industry.
Imperial Wine is a bold, rigorous history of Britain's surprising role in creating the wine industries of Australia, South Africa, and New Zealand. Here, historian Jennifer Regan-Lefebvre bridges the genres of global commodity history and imperial history, presenting provocative new research in an accessible narrative. This is the first book to argue that today's global wine industry exists as a result of settler colonialism and that imperialism was central, not incidental, to viticulture in the British colonies.
Wineries were established almost immediately after the colonization of South Africa, Australia, and New Zealand as part of a civilizing mission: tidy vines, heavy with fruit, were symbolic of Britain's subordination of foreign lands. Economically and culturally, nineteenth-century settler winemakers saw the British market as paramount. However, British drinkers were apathetic towards what they pejoratively called "colonial wine." The tables only began to turn after the First World War, when colonial wines were marketed as cheap and patriotic and started to find their niche among middle- and working-class British drinkers. This trend, combined with social and cultural shifts after the Second World War, laid the foundation for the New World revolution in the 1980s, making Britain into a confirmed country of wine-drinkers and a massive market for New World wines. These New World producers may have only received critical acclaim in the late twentieth century, but Imperial Wine shows that they had spent centuries wooing, and indeed manufacturing, a British market for inexpensive colonial wines. This book is sure to satisfy any curious reader who savors the complex stories behind this commodity chain.
Review:
"Historical insights and sharp commentary. A must-read for students of wine history."
* Australian Financial Review *
"Imperial Wine teaches wine enthusiasts about the role of empire in shaping the wine world of the past, present, and probably the future, too. And it teaches students of imperialism that the influence of those forces continues even in something as seemingly simple as a glass of wine. Interesting. Well-written. Thought-provoking. I learned a lot."
* Wine Economist *
Imperial Wine is a bold, rigorous history of Britain's surprising role in creating the wine industries of Australia, South Africa, and New Zealand. Here, historian Jennifer Regan-Lefebvre bridges the genres of global commodity history and imperial history, presenting provocative new research in an accessible narrative. This is the first book to argue that today's global wine industry exists as a result of settler colonialism and that imperialism was central, not incidental, to viticulture in the British colonies.
Wineries were established almost immediately after the colonization of South Africa, Australia, and New Zealand as part of a civilizing mission: tidy vines, heavy with fruit, were symbolic of Britain's subordination of foreign lands. Economically and culturally, nineteenth-century settler winemakers saw the British market as paramount. However, British drinkers were apathetic towards what they pejoratively called "colonial wine." The tables only began to turn after the First World War, when colonial wines were marketed as cheap and patriotic and started to find their niche among middle- and working-class British drinkers. This trend, combined with social and cultural shifts after the Second World War, laid the foundation for the New World revolution in the 1980s, making Britain into a confirmed country of wine-drinkers and a massive market for New World wines. These New World producers may have only received critical acclaim in the late twentieth century, but Imperial Wine shows that they had spent centuries wooing, and indeed manufacturing, a British market for inexpensive colonial wines. This book is sure to satisfy any curious reader who savors the complex stories behind this commodity chain.
Review:
"Historical insights and sharp commentary. A must-read for students of wine history."
* Australian Financial Review *
"Imperial Wine teaches wine enthusiasts about the role of empire in shaping the wine world of the past, present, and probably the future, too. And it teaches students of imperialism that the influence of those forces continues even in something as seemingly simple as a glass of wine. Interesting. Well-written. Thought-provoking. I learned a lot."
* Wine Economist *
"Really fascinating . . . . Very accessible to the average reader who has any interest at all in the history of wine. Most important, however, is I think the author has contributed an original idea or at least fully fleshed out an idea concerning the significance and utility of the 'Old World' / 'New World' structure that has for so long now played a key role in discussions of wine history and the world wine marketplace." * Fermentation newsletter *
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