International Business

%25
1.366,96 TL
1.025,22 TL
Barkod
9780071288439
Yazar
Ball, Donald; Geringer, Michael; McNett, Jeanne; Minor, Michael S.
Yayın Dili
İngilizce
Yayın Yılı
2009
Sayfa Sayısı
1400
Edisyon
12
Kapak Tipi
Karton Kapak
Piyasa Fiyatı
40,00 USD
International Business: The Challenge of Global Competition, 12th Edition, by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing -- a claim no other text can make. In addition, each new copy of International Business, 12e includes access to CESIM -- an interactive IB simulation developed for industry professionals. Ball, et. al. is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.
Part I: The Nature of International Business Chapter 1 The Rapid Change of International Business Chapter 2 International Trade and Foreign Direct Investment Chapter 3 Theories of International Trade and Investment Chapter 4 International Institutions from an International Business Perspective Part II: International Environmental Forces Chapter 5 Sociocultural Forces Chapter 6 Natural Resources and Environmental Sustainability Chapter 7 Economic and Socioeconomic Forces Chapter 8 Political Forces Chapter 9 Intellectual Property and Other Legal Forces Chapter 10 Understanding the International Monetary System and Financial Forces Chapter 11 Labor Forces Part III: The Organizational Environment Chapter 12 International Competitive Strategy Chapter 13 Organizational Design and Control Chapter 14 Assessing and Analyzing Markets Chapter 15 Entry Modes Chapter 16 Export and Import Practices Chapter 17 Marketing Internationally Chapter 18 Global Operations and Supply Chain Management Chapter 19 Human Resource Management Chapter 20 International Accounting and Financial Management
Bu ürüne ilk yorumu siz yapın!
Bu ürünün fiyat bilgisi, resim, ürün açıklamalarında ve diğer konularda yetersiz gördüğünüz noktaları öneri formunu kullanarak tarafımıza iletebilirsiniz.
Görüş ve önerileriniz için teşekkür ederiz.
International Business McGraw-Hill Education 9780071288439
International Business

Tavsiye Et

*
*
*
IdeaSoft® | E-Ticaret paketleri ile hazırlanmıştır.