International Marketing

International Marketing

%25
1.545,50 TL
1.159,13 TL
Kategori
Ders Kitapları , İşletme-Ekonomi-Finans
Yayınevi
McGraw-Hill Education
Barkod
9780077122850
Yazar
Cateora, Philip R., Ghauri, Pervez N.
Yayın Dili
İngilizce
Yayın Yılı
2010
Sayfa Sayısı
728
Edisyon
3
Kapak Tipi
Karton Kapak
Piyasa Fiyatı
44,00 USD
Ürün Bilgisi
Yorumlar
Önerileriniz
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing. 
 
Part IAn Overview
Chapter One -The Scope and Challenge of International Marketing
Chapter Two -The Dynamics of International Markets

Part II The Impact of Culture on International Marketing
Chapter Three -Geography and History: The Foundations of Cultural Understanding
Chapter Four -Cultural Dynamics in International Marketing
Chapter Five -Business Customs and Practices in International Marketing
Chapter Six -The International Political and Legal Environment

Part IIIAssessing International Market Opportunities
Chapter Seven -Researching International Markets
Chapter Eight -Emerging Markets and Market Behaviour
Chapter Nine - Multinational Market Regions and Market Groups

Part IV Strategies in International Markets
Chapter Ten -International Marketing Strategies
Chapter Eleven -International Market Entry Strategies
Chapter Twelve- International Branding Strategies
Chapter Thirteen - Exporting, Managing and Logistics
Chapter Fourteen - Ethics and Social Responsibility in International Marketing

Part VDeveloping International Marketing Strategies
ChapterFifteen- Product Decisions for International Markets
Chapter Sixteen- Marketing Industrial Products and Business Services
ChapterSeventeen - International Distribution and Retailing
Chapter Eighteen - Pricing for International Markets
Chapter Nineteen - International Promotion and Advertising
Chapter Twenty - Personal Selling and Negotiations

Part VI Supplementary Resources
Country Notebook
Case Studies 

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International Marketing McGraw-Hill Education 9780077122850
International Marketing

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