Julius! All About Me Book

SALES HANDLE: Fill what's unique about you with this interactive book, guided by Julius and his friends. KEY SELLING POINTS: 1. HOW WILL THIS TITLE BE DISTINCTIVE: * Paul Frank's contemporary look and cool characters will set this book apart. * The Paul Frank line has done well-this title extends the book line, following up the touch-and-feel High Fives with Julius. * This title refreshes the 'All About Me' genre with contemporary characters and a hip vibe. * This interactive book encourages kids to celebrate what's unique about their lives, list their favorite things, and other memorable autobiographical tidbits. 2. SPEAK TO THE EXISTING TREND/DEFINE CONSUMER: * Paul Frank has a loyal following. Fans of the brand will want this title. 3. QUANITFY VALUE: * At just $12.99, this book is an affordable keepsake item. It's cheaper than the popular $14.95 'My Book About Me' by Dr. Seuss. 4. NOTABLE AUTHORS: * Paul Frank's association with this title will set it apart in the marketplace. 2.S PEAK TO THE EXISTING TREND/DEFINE CONSUMER: There are three Paul Frank brands, appealing to a wide age range and demographic: **PAUL FRANK (Original Brand): Targets 18-32 year olds; Hip products featuring Julius (the monkey) and other characters. **SMALL PAUL (launched in 2004): Targets 20-45 year old parents (product is for toddlers-age 7); Incorporates some of Paul Frank's most successful characters (sock monkey) as well as new characters. **JULIUS & FRIENDS (launched in 2005): Targets 10-16 year olds; Features Julius (the monkey) and friends (T-shirts, sportswear). 5. RELEVANT SALES COMPARISONS OR SALES INFO: Our Paul Frank line has been resonating. We have proven success with our our Paul Frank/Julius! products and our kid-friendly stationery: Julius Journal (S08; 21,370 net), Mix and Match (S08, 10,810 net).