Oxford Handbook of International Business
%25
1.743,97 TL
1.307,98 TL
Kategori
Yayınevi
Barkod
9780199593446
Yazar
Rugman, Alan
Yayın Dili
İngilizce
Yayın Yılı
2010
Sayfa Sayısı
880
Kapak Tipi
Karton Kapak
Piyasa Fiyatı
40 GBP
As globalization explodes, so has international business scholarship. This second edition of the Oxford Handbook of International Business synthesises all the relevant literature of the last 40 years in 28 original chapters by the world's most distinguished scholars. Reflecting the changes and development in the field since the first edition this new edition has a changed structure, all the chapters have been updated to take account of the latest scholarship, and five new chapters freshly written. The Handbook is divided into six major sections, providing comprehensive coverage of the following areas: * History and Theory of the Multinational Enterprise * The Political and Regulatory Environment * Strategy and International Management * Managing the MNE * Area Studies * Methodological Issues These state of the art literature reviews will be invaluable references for students in business schools, social sciences, law, and area studies.
PART I: HISTORY AND THEORY OF THE MULTINATIONAL ENTERPRISE; 1. The History of Multinational Enterprise; 2. The Key Literature on IB Activities: 1960-2006; 3. The Gravity Equation in International Trade; 4. Strategic Complexity in International Business; 5. Theories of the Multinational Enterprise; 6. Location, Competitiveness, and the Multinational Enterprise; PART II: THE POLITICAL AND REGULATORY ENVIRONMENT; 7. Sovereignty@Bay: Globalization, Multinational Enterprise, and the International Political System; 8. National Policies and Domestic Politics; 9. Multinational Enterprises and Public Policy; 10. An Institution-Based View of International Business Strategies; 11. Multilateral Institutions and Policies and Their Implications for Multinational Business Strategy; PART III: STRATEGY FOR MNES; 12. Strategy and the Multinational Enterprise; 13. The Multinational Enterprise as an Organization; 14. Strategy and Management in MNE Subsidiaries; 15. Strategic Alliances; PART IV: MANAGING THE MNE; 16. Innovation and Information Technology in the MNE; 17. Contemporary Research Trends in International Marketing: the 2000s; 18. Culture and Human Resources Management; 19. Environmental Policy and International Business; 20. International Financial Management and Multinational Enterprises; 21. Taxes, Transfer Pricing, and the Multinational Enterprise; PART V: REGIONAL STUDIES; 22. Japan; 23. China and International Business; 24. The Smaller Scale Economies of Pacific Asia and their Business Systems; PART VI: METHODOLOGICAL ISSUES; 25. Methodological Contributions in International Business and the Direction of Academic Research Activity; 26. Political Risk and Country Risk in International Business: Concepts and Meaning; 27. Comparative International Business Research Methods: Pitfalls and Practicalities; 28. Metrics for International Business Research
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