Services Marketing: International Edition
500,00 TL
Kategori
Yayınevi
Barkod
9780132056762
Yazar
Lovelock, Christopher H. ; Wirtz, Jochen
Yayın Dili
İngilizce
Yayın Yılı
2007
Sayfa Sayısı
672
Edisyon
6
Kapak Tipi
Karton Kapak
Piyasa Fiyatı
500,00 TL
For advanced undergraduate and MBA/EMBA courses in Services Marketing.
Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.
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