Telecommunications Management

This well-respected text features extensive coverage of domestic and international media management issues, as well as profiles of multinational media corporations and their operations in the U.S. and abroad. New to the second edition are in-depth discussions of the new technologies that are continually shaping the coming information super highway and expanded coverage of ethical issues related to media management. Also, four new chapters covering the core departments of media businesses programming, sales, promotion, audience research have been added to this edition. Case study material has been expanded and moved to an all new Instructor's Case Manual which also includes activities, exercises and test questions. 

PART ONE: CORE CONCEPTS1. The Electronic Media Landscape2. Theories of Telecommunications Management3. Telecommunications Industry StructurePART TWO: CORE BUSINESS4. The Radio Business5. The Television Business6. The Cable BusinessPART THREE: CORE PROCESSES7. Patterns of Telecommunications Ownership8. Entering the Telecommunications Marketplace9. Telecommunications Financial Management10. Personnel Management and Employee RelationsPART FOUR: CORE DEPARTMENTS11. Radio Program Management12. Television Program Management13. Sales and Marketing Management14. Audience Analysis15. The Future of Media ManagementIndex