To Sell is Human

We're all in Sales now Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles. Relying on science, analysis and his trademark clarity of thought, Daniel Pink shows that sales isn't what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on each new terrain: six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more.

Review: Excellent . . . radical, surprising and undeniably true * * Harvard Business Review * *

Less a book about the conniving tricks of this slippery trade, and more of a human guide to how sales might work and be successful in the 21st century * * Observer * *

A fresh look at the art and science of sales using a mix of social science, survey research and stories * * Forbes * *

Pink is rapidly acquiring international guru status . . . He is an engaging writer, who challenges and provokes * * Financial Times * *

A gifted writer who turns even the heaviest scientific study into something digestible - and often amusing - without losing his intellectual punch * * New York Post * *

Pink's ideas deserve a wide hearing. Corporate boards, in fact, could do well by kicking out their pay consultants for an hour and reading Pink's conclusions instead * * Forbes * *

Less a book about the conniving tricks of this slippery trade, and more of a human guide to how sales might work and be successful in the 21st century -- Ben East * * The Observer * *

Pink is clear and thoughtful - he sells his arguments beautifully * * Evening Standard * *